By David Walker

© Jeffrey Lamont Brown
Video production presents a growing business opportunity for still
photographers, as video and still camera technology converges and
clients begin to combine the two types of production to create
cross-platform campaigns and cut costs. Fortunately for
photographers, lighting techniques for still and video are similar.
But as photographers inteviewed in the PDN November story "Lighting
Video Productions," video shoots require continuous lighting, which
requires larger lights and a lot more power than strobe lights.
Depending upon the scale and budget of a shoot, video lighting can
be simple or elaborate.
Falling into the latter category was a spot that
Jeffrey Lamont Brown
recently directed for Dr. Pepper. It required "movie nighttime"
lighting to make a city street bright enough to shoot on at night.
The primary light was a 24,000-watt bank of tungsten lights
suspended on a crane above the street. It was powered by a 500 Amp
generator and operated by eight people. This series of
behind-the-scenes images from Brown's set show the lighting and
other details of the production. For more about how photographers
light their video production, see "Lighting Video Productions" in
the November print edition of PDN.
Related story:
PDN: Lighting Video Productions
Video Lighting: Behind the Scenes of a Major Production
Nov 3, 2009
By David Walker
Video production presents a growing business opportunity for still photographers, as video and still camera technology converges and clients begin to combine the two types of production to create cross-platform campaigns and cut costs. Fortunately for photographers, lighting techniques for still and video are similar. But as photographers inteviewed in the PDN November story "Lighting Video Productions," video shoots require continuous lighting, which requires larger lights and a lot more power than strobe lights. Depending upon the scale and budget of a shoot, video lighting can be simple or elaborate.
Falling into the latter category was a spot that
Jeffrey Lamont Brown recently directed for Dr. Pepper. It required "movie nighttime" lighting to make a city street bright enough to shoot on at night. The primary light was a 24,000-watt bank of tungsten lights suspended on a crane above the street. It was powered by a 500 Amp generator and operated by eight people. This series of behind-the-scenes images from Brown's set show the lighting and other details of the production. For more about how photographers light their video production, see "Lighting Video Productions" in the November print edition of PDN.
Related story:
PDN: Lighting Video Productions