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Video Lighting: Behind the Scenes of a Major Production

Nov 3, 2009

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By David Walker


Dr. Pepper Shoot

© Jeffrey Lamont Brown

Video production presents a growing business opportunity for still photographers, as video and still camera technology converges and clients begin to combine the two types of production to create cross-platform campaigns and cut costs. Fortunately for photographers, lighting techniques for still and video are similar. But as photographers inteviewed in the PDN November story "Lighting Video Productions," video shoots require continuous lighting, which requires larger lights and a lot more power than strobe lights. Depending upon the scale and budget of a shoot, video lighting can be simple or elaborate.

Falling into the latter category was a spot that Jeffrey Lamont Brown recently directed for Dr. Pepper. It required "movie nighttime" lighting to make a city street bright enough to shoot on at night. The primary light was a 24,000-watt bank of tungsten lights suspended on a crane above the street. It was powered by a 500 Amp generator and operated by eight people. This series of behind-the-scenes images from Brown's set show the lighting and other details of the production. For more about how photographers light their video production, see "Lighting Video Productions" in the November print edition of PDN.

Related story:
PDN: Lighting Video Productions

Video Lighting: Behind the Scenes of a Major Production

Nov 3, 2009

By David Walker


pdn/photos/stylus/111947-MVI_4438_still_frame.jpg

Video production presents a growing business opportunity for still photographers, as video and still camera technology converges and clients begin to combine the two types of production to create cross-platform campaigns and cut costs. Fortunately for photographers, lighting techniques for still and video are similar. But as photographers inteviewed in the PDN November story "Lighting Video Productions," video shoots require continuous lighting, which requires larger lights and a lot more power than strobe lights. Depending upon the scale and budget of a shoot, video lighting can be simple or elaborate.

Falling into the latter category was a spot that Jeffrey Lamont Brown recently directed for Dr. Pepper. It required "movie nighttime" lighting to make a city street bright enough to shoot on at night. The primary light was a 24,000-watt bank of tungsten lights suspended on a crane above the street. It was powered by a 500 Amp generator and operated by eight people. This series of behind-the-scenes images from Brown's set show the lighting and other details of the production. For more about how photographers light their video production, see "Lighting Video Productions" in the November print edition of PDN.

Related story:
PDN: Lighting Video Productions
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