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Media Outlook 2010: Crawling From the Wreckage

AdweekMedia's staff brings out the 2010 Media Outlook. How bad (or good) does it look out there? Find out inside.

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CBS Wins Thursday Overnights; Fox the Network to Beat in Adults 18-49

2010-03-12

Fox is poised for victory among adults 18-49, no doubt, care of the live American Idol results show. But CBS finished first overall for the evening in the overnights, beating Fox by three-tenths of a rating point. In the distant No. 3 spot was ABC, followed by NBC and The CW.

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Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV: Questions of Taste

I may not be the target audience, but I will be sampling new CW reality half-hour High Society, which follows the life of Tinsley Mortimer (aka the “Park Avenue Princess”) and her coterie of New York friends, starting this Wednesday at 9:30 p.m. Knowing my personal taste for this kind of nonsense (and I am not bragging here), I imagine I will keep watching.

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DATA CENTER

Market Profile
Monitor/
Rapid Rep't
Nielsen-IAG

Market Profile: Sacramento, Calif.

California’s capital is still digging out of the recession, crippled by an unemployment rate that is higher than the state average—it’s expected to reach 13.5 percent this year. Housing foreclosures remain an issue. A lot of national advertising still hasn’t returned to the market.

Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine?s accompanying analysis for the stories behind the numbers.

Rapid Report: March 27, 2009

The second half of 2008 was a cruel time for teen titles on the newsstand, which has been hit as consumers reduce shopping trips and forgo discretionary purchases at checkout.