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PLACE-BASED

Lamar Beats Expectations With Q3 Output

Lamar Advertising, the nation’s third largest outdoor media company, reported third-quarter earnings Thursday (Nov. 5) that beat analyst expectations and offered plenty of optimism that a turnaround was underway in outdoor advertising.

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National Cinemedia Expands Preshow Ad Net

Cinema rep firm National Cinemedia expanded its preshow advertising network, signing multi-year agreements with Cobb Theatres, Galaxy Theatres and Storyteller Theatres Corp.

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DIGITAL

Cinema Advertising Down 12% in Q3

After bucking the downward trend of most media, cinema advertising took a hit in third quarter. Cinema rep firm National CineMedia reported late Thursday (Nov. 6) advertising down nearly 12 percent to $88.3 million in third quarter.

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ABC to Handle Sales for 'American Eagle' Sign

ABC Regional Sports and Entertainment Sales announced Thursday (Nov. 5) an exclusive deal to handle sales for American Eagle Outfitters’ new electronic sign in New York City’s Times Square.

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TRADITIONAL
Out There Green

Top Outdoor Companies Adopt Green Poster Tech

As of March 1, the three largest outdoor companies, Clear Channel, CBS Outdoor, and Lamar Advertising--which represent 65 percent of the nation’s 220,000 poster inventory--no longer accept the old 30-sheet posters

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Ikea Goes OOH With Obama

Ikea's got Obama fever. Taking example from other large brands—including Ben & Jerry's and Hewlett-Packard—the Swedish home products retailer today kicked off an out-of-home ad campaign called "Embrace Change '09" that honors President-elect Barack Obama.

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TRANSIT

Transit TV Network Returns to L.A. Market

Under new ownership, Transit Television Network has returned to the Los Angeles market Monday (Aug. 31) to operate, program and sell advertising across the Los Angeles MTA's 4,500 screens in 2,200 buses.

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Turner Brings Dark Blue Promotion to N.Y. Underground

Turner Entertainment Networks is going underground to promote the premiere of Dark Blue, its new drama series about undercover L.A. cops set to premiere July 15. All this month, riders going through New York's Grand Central Terminal will find themselves in Dark Blue's underworld of Los Angeles.

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CREATIVE

ABC Looks to Sell V Via Sky

ABC might not be able to simulate spaceships hovering above cities as in the show's premiere episode, but the network came up with the next best thing to promote the launch of its alien-invasion drama V.

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Showtime Partners With Metropolitan Home for OOH Promo

For the second year in a row, Showtime is partnering with Metropolitan Home for one of the most creative fall season promotions ever conceived.

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Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers.  Ten, meanwhile, have been renewed for the full season.  We have the full scoop here.

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Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

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