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Digital Billboards Safe, Says Another Study

In case critics of digital billboards didn’t notice the first two studies that show digital billboards are “safety neutral,” a third study was released Thursday (Nov. 19). Conducted by Philadelphia-based Tantala Associates in Cleveland, Ohio, the study is the largest study of digital-billboard safety yet conducted.

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Forecast Downgraded for DOOH

Even digital out-of-home, one of the fastest-growing media, was not immune to the effects of the economy in 2009.

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Cinema Advertising Down 12% in Q3

After bucking the downward trend of most media, cinema advertising took a hit in third quarter. Cinema rep firm National CineMedia reported late Thursday (Nov. 6) advertising down nearly 12 percent to $88.3 million in third quarter.

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ABC to Handle Sales for 'American Eagle' Sign

ABC Regional Sports and Entertainment Sales announced Thursday (Nov. 5) an exclusive deal to handle sales for American Eagle Outfitters’ new electronic sign in New York City’s Times Square.

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Forecast: Digital Out-of-Home to Skyrocket Ahead

Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013.


According to a BIA/Kelsey forecast released Wednesday (Nov. 4), the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional out of home’s 1.4 percent growth rate.

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7-Eleven Launches 'TV' Service
Zoom Acquires Gym Screen Media
Premier Signs Deal With IndoorDirect
Titan, MySpace 'Step Up to the Mic' for DOOH Push
N.Y.'s Times Square Owners Create Ad Network
TargetCast Acquires Ripple TV
Premiere Retail Nets, TargetCast Strike Ad Sales Pact
Access 360 to Target Mall-goers
Arbitron Brings PPM to DOOH's BroadSign
New York's Times Square Gets Own Digital Sign
NBC Puts Leno 'Everywhere'
BAT, CBS Outdoor Ink Partnership
Outcast Names Two Sales Execs
Target's Billboards Reach Such Great Heights
E! to Run Headlines on Digital Boards
Health Club Media Expands to Crunch
TouchTunes Taps Brian Georgi
Outcast Shifts Content, Sales Strategy
Posterscope Opens Two New U.S. Offices
Schematic Forms New OOH 'Touch' Division

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CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

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Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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Digital Media is Impacting the Industry and Mediaweek is there to Cover these E-Business Trends

Every year, e-business grows by leaps and bounds. In fact, online advertising is one of the most popular trends in advertising and it shows no signs of slowing down. Follow all of the developments in digital media and what impact they have on the out-of-Home sector in each issue of Mediaweek, or anytime on Mediaweek.com.