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CIMM to Meet With Set-Top Box Research Firms

The Coalition for Innovative Media Measurement said Monday (Nov. 2) it would meet with five of the research firms currently providing set-top box data as a first step towards figuring out how the data could be used to measure TV audiences.

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Nielsen, DataLogix Partner for Better Online Ad Targeting

The Nielsen Co. has joined forces with the Westminster, CO–based direct marketing firm DataLogix in a partnership that the research giant believes will go a long way toward fulfilling the promise of online ad targeting.

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TRA Names Bob Meyers President, COO

Expanding its executive management team, TRA announced Thursday (Oct. 29) the appointment of Bob Meyers to the newly created position of president and chief operating officer.

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FCC to Study 'State of Media'

Media policy is going under the microscope at the Federal Communications Commission, which Wednesday (Oct. 28) named Internet entrepreneur and journalist Steven Waldman to “assess the state of the media.”

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Media Companies Following OVAB Guidelines

Moving one step closer to a common ratings currency for the buying and selling of video advertising networks, 11 media companies, representing 22 networks, have published disclosure forms for audience research studies conducted by third-party research firms.

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Razorfish's Colin Kinsella Moves to Digitas
Analysis: Prime Network TV Ad Cost Dives in Q3
Barbara Cipolla Joins OMD as CMO
Updated: CIMM Posts Research RFPs on Site
Nielsen's Whiting Joins MarkMonitor Board
Initiative to Launch Biz Intelligence, Analytics Process
Razorfish's Jeff Lanctot Jumps to Microsoft
TV Viewing Among Kids at Eight-Year High
Cross-Platform Ratings Debate
VW Picks Deutsch/LA
Nielsen Pumps More Dollars Into Council for Research Excellence
FCC Looking to Ensure 'Network Neutrality'
Omnicom Endures Rough Third Quarter
Report: Political Ad Spend to Increase 11% in 2010
Report: In-Store Marketing Beats Out Traditional Ads
Cinelatino Inks VOD Measurement Deal With Rentrak
Zenith Downgrades Ad Forecast, Yet Again
IPG Combines Deutsch, Lowe
Nielsen Taps Steve Hasker
Magna Tempers Ad Forecast

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Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers.  Ten, meanwhile, have been renewed for the full season.  We have the full scoop here.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

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