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Study: Mobile Web Access Increasing; Users Going Local

Due to the proliferation of smartphones, consumers are talking a little less and using mobile devices for a host of other activities, including Internet access, text messages and e-mails.

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Mobile Ads: Wait Until Next Year

The ink had barely dried on Google's $750 million deal to buy mobile ad network AdMob before some were saying it heralds "the year of mobile." Of course, the year of mobile has been predicted virtually annually for the past decade.

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NBA League Pass Taps Into Google’s Android

Users can purchase a full season pass via the Android Market—Google’s answer to Apple’s App Store—for $39.99

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Disney Launches New App With 'Click2Life' Tool

Disney has launched a new application for Apple’s iPhone and iTouch devices, with a feature that will enable users to take pictures of items from the real world, and in doing so, will unlock unique content within the app.

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WSJ Ends Free Ride Via Mobile Apps

Much of The Wall Street Journal's online content is subscription only, but the dogged could find ways around that, notably via its free mobile applications.


 

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Verizon, Google Partner on Mobile Apps
Microsoft Creates New Mobile Phones Lines
Mobile Internet Usage Up, Nielsen Study
CNN Bows Paid iPhone App for Live Video News Feed
MTV Casts Verizon in 'Valemont'
Smartphone Social Networking Sees Enormous Growth
WSJ Reveals Paid Mobile Apps Plan
McClatchy Papers Join AP Mobile News Network
Report: iPhone Popularity Uncovers AT&T's Flaws
Teen Vogue Launches Shopper App
NBC Sports, MobiTV Huddle for College Football App
Report: Shoppers Still Hesitant to Buy Via Mobile Devices
Movie Rage to Get Mobile Phone Premiere
NBCU Continues Backing for Greystripe Ad Net
Rentrak to Launch Mobile Ratings for Flo TV
Study: African Americans, Hispanics Lead Mobile Web Growth
Yahoo Inks Deals With AT&T, Yellowpages.com
Meredith Invests In Mobile Firm Hyperfactory
Study: Mobile Media Soars, Marketers Must Adapt
Adding Mobile to the Mix

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CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

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Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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Digital Media and Mobile Media Advertising Trends

Digital media marketing strategies and strong advertising and media plans are essential in order for a company to be successful in today's competitive industry. With so many people constantly on-the-go, media advertisers are targeting the mobile phone user like never before. Keep up with the latest media advertising trends so your marketing strategies can be as fresh and effective as possible. Subscribe to Mediaweek today and never fall behind on what's hot in the advertising industry.