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Vibrant

Vibrant Reports a 20 Percent Ad Revenue Lift for '09

Company, which serves contextually relevant Web ads, posted $100 million even as displayed dipped and search slowed

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24/7 Real Media Partners With Web Researcher Compete

WPP-owned ad network/ad serving giant looks to provide brands with some hard evidence that their behavioral ad buys actually reach the people they are supposed to

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x

AOL: Spanish-Language Web Ads Missing Target

Simply translating ads into Spanish is no longer an effective means of reaching the increasingly complex market, and may even end up alienating a large number of consumers, per new study

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JP

Analyst: Online Display Ads Set to Surge

J.P. Morgan's Imran Khan predicts display spending will surge by 10.5 percent this year after a 5 percent dip last year, with display CPMs rising by 5 percent

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shop

Online Shopping Means More Than Making a Sale

Consumers are going online to find out about holiday deals, but not necessarily to buy

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Social Media Grows Across China
Social Sites Not as Video Ad Friendly as Content, E-mail
Microsoft’s Massive, comScore Strike In-Game Ad Pact
Web Users Prefer E-mail Interaction With Marketers, Says Study
Digital Gets Old College Try
eMarketer: Online Ad Slide Nearing Bottom
Take Care When Targeting Teens Online
Social Net Ads: Fewer Clicks, More Engagement
YouTube Offers New Video Information Tool
Nielsen, Facebook Partner for Ad Studies
Social Media Draws Usage From Other Web Offerings
BBE Tests Demo-Based Video Ad Product
Nielsen: Web TV-Audience Metric in the Works
Web Video Viewing Breaks Records in July
Study: Social Networkers Vulnerable to Attacks
About.com Sees Healthly Health-Related Traffic
Web Video Not Eating Into TV Ad Dollars, Study
Usage of Mobile Devices Still Growing Briskly
MTV Nets Touts Shorter Web Video Ads
TMZ's June Traffic Soars With Jackson Scoop, Coverage


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ABC and Fox Top First Week in March

2010-03-10

Led by The 82nd Annual Academy Awards, ABC was the most-watched network for the week of March 1.  But it was not enough to top American Idol-ignited Fox demographically.

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Questions of Taste

I may not be the target audience, but I will be sampling new CW reality half-hour High Society, which follows the life of Tinsley Mortimer (aka the “Park Avenue Princess”) and her coterie of New York friends, starting this Wednesday at 9:30 p.m. Knowing my personal taste for this kind of nonsense (and I am not bragging here), I imagine I will keep watching.

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TV Ratings, Media Trends and More Each Day

Television networks are constantly responsible for developing new media trends like downloadable content and on-demand programming. Mediaweek follows all of the news in the television entertainment industry and publishes all of the important and must-know information each week. Executives trust Mediaweek as their primary source for TV ratings, but with the instant access available at Mediaweek.com, we are looked at as the 24/7 resource to the entertainment industry.