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TubeMogul Expands Into Ad Sales

Upstart analytics firm TubeMogul is looking to take its expertise in online video measurement and translate that to ad sales.

Vibrant Reports a 20 Percent Ad Revenue Lift for '09

Company, which serves contextually relevant Web ads, posted $100 million even as displayed dipped and search slowed

24/7 Real Media Partners With Web Researcher Compete

WPP-owned ad network/ad serving giant looks to provide brands with some hard evidence that their behavioral ad buys actually reach the people they are supposed to

AOL: Spanish-Language Web Ads Missing Target

Simply translating ads into Spanish is no longer an effective means of reaching the increasingly complex market, and may even end up alienating a large number of consumers, per new study

Analyst: Online Display Ads Set to Surge

J.P. Morgan's Imran Khan predicts display spending will surge by 10.5 percent this year after a 5 percent dip last year, with display CPMs rising by 5 percent

Online Shopping Means More Than Making a Sale

Social Media Grows Across China

Social Sites Not as Video Ad Friendly as Content, E-mail

Microsoft’s Massive, comScore Strike In-Game Ad Pact

Web Users Prefer E-mail Interaction With Marketers, Says Study

Digital Gets Old College Try

eMarketer: Online Ad Slide Nearing Bottom

Take Care When Targeting Teens Online

Social Net Ads: Fewer Clicks, More Engagement

YouTube Offers New Video Information Tool

Nielsen, Facebook Partner for Ad Studies

Social Media Draws Usage From Other Web Offerings

BBE Tests Demo-Based Video Ad Product

Nielsen: Web TV-Audience Metric in the Works

Web Video Viewing Breaks Records in July

Study: Social Networkers Vulnerable to Attacks

About.com Sees Healthly Health-Related Traffic

Web Video Not Eating Into TV Ad Dollars, Study

Usage of Mobile Devices Still Growing Briskly

MTV Nets Touts Shorter Web Video Ads

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CBS and Fox Dominate Week of March 8

2010-03-17

There were no Winter Olympics or Academy Awards telecast this week…nothing out of the ordinary. With that in mind, it was back to normal with CBS first overall in households and total viewers and the home of American Idol, Fox, No. 1 in the three key demos.

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