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TubeMogul Expands Into Ad Sales

Upstart analytics firm TubeMogul is looking to take its expertise in online video measurement and translate that to ad sales.

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Vibrant

Vibrant Reports a 20 Percent Ad Revenue Lift for '09

Company, which serves contextually relevant Web ads, posted $100 million even as displayed dipped and search slowed

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24/7 Real Media Partners With Web Researcher Compete

WPP-owned ad network/ad serving giant looks to provide brands with some hard evidence that their behavioral ad buys actually reach the people they are supposed to

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AOL: Spanish-Language Web Ads Missing Target

Simply translating ads into Spanish is no longer an effective means of reaching the increasingly complex market, and may even end up alienating a large number of consumers, per new study

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JP

Analyst: Online Display Ads Set to Surge

J.P. Morgan's Imran Khan predicts display spending will surge by 10.5 percent this year after a 5 percent dip last year, with display CPMs rising by 5 percent

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CBS and Fox Dominate Week of March 8

2010-03-17

There were no Winter Olympics or Academy Awards telecast this week…nothing out of the ordinary. With that in mind, it was back to normal with CBS first overall in households and total viewers and the home of American Idol, Fox, No. 1 in the three key demos. 

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Current Reality

I’m worried. Is ABC really designating tonight’s edition of 20/20 “Inside The Bachelor: The Stories Behind the Rose”?

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