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MySpace to Feature 'New Moon' Takeover Ads

The News Corp.-owned social networking site is set to roll out a new, highly intrusive homepage takeover ad for The Twilight Saga: New Moon

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Updated: ABC Launching Grey's Anatomy Web Companion

ABC is launching Seattle Grace: On Call, an original Web companion series to the network’s long-running hit Grey’s Anatomy.

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Google Unveils New Music Search Capabilities

Search engine giant Google has unveiled expansive new music search capabilities designed to not only facilitate music discovery, streams and sales, but also drive traffic to several digital music services selected as content providers for the newly launched initiative.

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Bing Creates New Twitter Search Product

Microsoft is looking to build an advantage over Google by beefing up its ability to search the real-time Web. But Google is fighting back.

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MOBILE
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Study: Mobile Web Access Increasing; Users Going Local

Due to the proliferation of smartphones, consumers are talking a little less and using mobile devices for a host of other activities, including Internet access, text messages and e-mails.

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Mobile Ads: Wait Until Next Year

The ink had barely dried on Google's $750 million deal to buy mobile ad network AdMob before some were saying it heralds "the year of mobile." Of course, the year of mobile has been predicted virtually annually for the past decade.

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GAMING

Microsoft, Nielsen Launch Game Pilot Test

Firms agree to work with game 1 vs. 100, a multiplayer, Web-based version of the popular TV game show that is played via Xbox Live

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AFTRA Ratifies Videogame Pact

AFTRA's membership ratified its new interactive media agreement with videogame employers Thursday. Just two weeks earlier, SAG rejected the same deal, asking the companies to return to the bargaining table.

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METRICS
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Online Shopping Means More Than Making a Sale

Consumers are going online to find out about holiday deals, but not necessarily to buy

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Social Media Grows Across China

Nearly two-thirds of Chinese officials say social media is China's most influential communications channel

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CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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Social Media | Blogging | Mobile Video | Web 2.0 | Search News | Mobile News

Social media, blogging, mobile video and web 2.0 is the future of entertainment. Mediaweek reports on the impact search news and mobile news. Interactive digital media is creating more buzz than ever in the entertainment industry. Through digital cable or satellite, interactive media allows the consumer to take control of their entertainment options like never before. Follow all of the news on digital media and see what is in store for the future of this exciting and opportunistic format by subscribing to Mediaweek.