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MySpace to Feature 'New Moon' Takeover Ads

The News Corp.-owned social networking site is set to roll out a new, highly intrusive homepage takeover ad for The Twilight Saga: New Moon

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Updated: ABC Launching Grey's Anatomy Web Companion

ABC is launching Seattle Grace: On Call, an original Web companion series to the network’s long-running hit Grey’s Anatomy.

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AOL to Cut One-Third of Workforce

AOL is looking to cut approximately one-third of its overall workforce, and chairman and CEO Tim Armstrong is forgoing his 2009 bonus, the online company told employees Thursday.

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Spot Runner Adds TV Platform

The Malibu Media Platform, under development for two years, promises to automate many of the functions currently done ad-hoc by media buyers and sellers

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EMI, Norah Jones Partner With Hulu

Hulu has partnered with EMI to offer a Norah Jones channel on the site. The deal will, at a later date, add content from other artists on EMI's labels including Virgin, Capitol and Blue Note.

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IAC's Notional Unveils Slate
Fuller's HollywoodLife.com Launches
JiWire: Airport Web Users Let Time Fly By
YouTube to Roll Out 'Direct' Link to Citizen Journalism
Time Warner: AOL Spinoff to Occur Dec. 9
DoubleVerify, Ad Networks Ink Partnership
Updated: Univision, YouTube Strike Video Pact
Time.com to Launch Techland
Growing Pains at Hulu
Reports Monitor Exodus of Young Facebook Users
@Media & Money: AOL's Armstrong Says Online Content Can Be 'Much Better'
NBCU Whips Up Revamp of iVillage Food
BermanBraun to Roll Out More Sites
Huffington Post Gets Into the Sports Game
NBA Launches Online 'TV Companion'
YouTube to Test Ad-Skipping Option
Discovery.com Launches Standalone News Site
Winstar Interactive Media Lands Continental Sales Pact
Women Clicking for 'Virtual Currency' on Web
AOL Cuts About 100 Staffers

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CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

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Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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Media Marketing Strategies From Digital to Print

Marketing strategies in the media industry are constantly changing and what is hot today can quickly become passé tomorrow. If you are developing a web site marketing strategy for an interactive media web site, you want to ensure that you are not focusing on outdated material or delivering a conceptually stale presentation. The only way to break new ground in the industry is to keep your ideas fresh, with one foot ahead of competitors. Subscribe to Mediaweek today and get exclusive access to reports on successful Media Marketing Strategies.