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Bloomberg Preps Major Marketing Push

November 20, 2009

Seeking an agency or agencies to help it with “corporate identity and design, advertising, media, digital, events and demand generation.”


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CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

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ABC, CBS and Fox Share Weekly Dominance

2009-11-19

Three networks – ABC, CBS and Fox -- dominated this eighth week of the 2009-10 season. CBS finished first overall in households and total viewers, ABC topped the adult 18-49 and adult 25-54 charts, and Fox was the primary force among adults 18-34. 

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Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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Mr. TV: Swept Away

If you’re looking for a programming stunt this week, which happens to be the second full week of the November sweeps period, I have one for you.

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Oprah

'Oprah Winfrey Show' Coming to an End

To shift focus to OWN: The Oprah Winfrey Network, which she owns with Discovery Communications. The cable network expects to bow at the end of next year
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In Depth: Mr. TV Discusses Oprah on PI Podcast

The big news late yesterday was Oprah Winfrey’s decision to conclude her syndicated talk show in 2011 after 25 seasons on the air to concentrate on her upcoming cable network OWN: The Oprah Winfrey Ne...
 

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Houston

Houston’s media market has held up a little better than others, thanks to a lower  unemployment rate (8 percent) and a more stable real-estate market.

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Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine's accompanying analysis for the stories behind the numbers.

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Rapid Report: March 27, 2009

The second half of 2008 was a cruel time for teen titles on the newsstand, which has been hit as consumers reduce shopping trips and forgo discretionary purchases at checkout.

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Circ Report: Teen

Mediaweek's Circ Report offers data and analysis of magazine circulation by category based on the most recent Audit Bureau of Circulations' six-month reporting period.

Top Cable Hybrids: Q1 2009

This Nielsen-IAG data set is the first of a two-part series reporting the top performing hybrid ads on cable networks for the first quarter of 2009.

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Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

More

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