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IAG RESEARCH

Top Cable Hybrids: Q1 2009

This Nielsen-IAG data set is the first of a two-part series reporting the top performing hybrid ads on cable networks for the first quarter of 2009.

As television “commercial avoidance” methods have evolved over the years—with the prevalence of DVR use letting viewers fast-forward through ad breaks—advertisers have had to look for alternative ways to get their brands noticed. Product integrations on TV programming have become a popular loophole.

Big Show on Campus

NCAA March Madness tournament brackets and office pools are a once-a-year occurrence, and when they come around, everyone wants to get in on the action.

Cable Hybrids, Pt. 2

In this second installment of a two-part series reporting on the top-performing hybrid ads on cable networks in fourth-quarter 2008, Nielsen IAG found that branded promotions used to drive tune-in for custom content or microseries were quite effective.

Top Cable Hybrids

This is the first of a two-part 2009 series, reporting the top performing hybrid ads on cable networks for the fourth quarter of 2008. “What is a hybrid?” you may ask. Let us jog your memory.

Relative Bliss: Cable Engagement in Family Households

Given the time of year, with Thanksgiving nearing, Nielsen IAG is examining viewer engagement among those who live in “family” households.

Television Network Programming

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CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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Market Profile
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Nielsen-IAG

Houston

Houston’s media market has held up a little better than others, thanks to a lower unemployment rate (8 percent) and a more stable real-estate market.

Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine?s accompanying analysis for the stories behind the numbers.

Rapid Report: March 27, 2009

The second half of 2008 was a cruel time for teen titles on the newsstand, which has been hit as consumers reduce shopping trips and forgo discretionary purchases at checkout.