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IAG RESEARCH

Top Cable Hybrids: Q1 2009

This Nielsen-IAG data set is the first of a two-part series reporting the top performing hybrid ads on cable networks for the first quarter of 2009.

As television “commercial avoidance” methods have evolved over the years—with the prevalence of DVR use letting viewers fast-forward through ad breaks—advertisers have had to look for alternative ways to get their brands noticed. Product integrations on TV programming have become a popular loophole.

Big Show on Campus

NCAA March Madness tournament brackets and office pools are a once-a-year occurrence, and when they come around, everyone wants to get in on the action.

Cable Hybrids, Pt. 2

In this second installment of a two-part series reporting on the top-performing hybrid ads on cable networks in fourth-quarter 2008, Nielsen IAG found that branded promotions used to drive tune-in for custom content or microseries were quite effective.

Top Cable Hybrids

This is the first of a two-part 2009 series, reporting the top performing hybrid ads on cable networks for the fourth quarter of 2008. “What is a hybrid?” you may ask. Let us jog your memory.

Relative Bliss: Cable Engagement in Family Households

Given the time of year, with Thanksgiving nearing, Nielsen IAG is examining viewer engagement among those who live in “family” households.

Television Network Programming

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Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers. Ten, meanwhile, have been renewed for the full season. We have the full scoop here.

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

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Denver

“Goodbye Colorado” read the headline on The Rocky Mountain News’ last edition published Feb. 27, two months shy of the paper’s 150th anniversary.

Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine?s accompanying analysis for the stories behind the numbers.

Rapid Report: March 27, 2009

The second half of 2008 was a cruel time for teen titles on the newsstand, which has been hit as consumers reduce shopping trips and forgo discretionary purchases at checkout.