NEWS

CABLE TV
SaveE-mailPrintMost PopularRSSReprints

USA Network Captures Ratings, But ESPN Takes Core Demos

Nov 3, 2009

-By Anthony Crupi


mw/photos/stylus/26709-LOGO_USA_Network.jpg
While USA Network last week returned to its customary perch atop the cable ratings heap, averaging 3.47 million viewers in prime, the NBC Universal network couldn’t hold off ESPN in the core demos.

For the week ended Nov. 1, ESPN retained its hold on adults 25-54 (1.56 million), viewers 18-49 (1.53 million) and viewers 18-34 (717,000), as pro and college football helped stave off USA’s strong original series numbers.

The sports network may have been hampered by a mediocre Monday Night Football draw in the Oct. 26 Eagles-Redskins matchup. The 4-2 Eagles dispatched a crumbling 2-5 Washington team by a 27-17 margin, in an NFC East contest that featured just 7 points in second-half scoring.

Drawing 12.8 million viewers, the Eagles-Skins game ranks as the second lowest-rated MNF telecast of the year, trailing only the second half of the season-opening doubleheader, a Chargers-Raiders pairing that drew 11.9 million viewers on Sept. 14.  

That said, MNF still accounted for the week’s biggest demo deliveries, serving up 6.86 million viewers 18-49 and 6.78 million adults 25-54.

USA’s roster of original dramas, acquisitions and WWE Raw helped secure second place among the demos. The network averaged 1.47 million adults 25-54, 1.32 million viewers 18-49 and 571,000 18-34s, per Nielsen's live-plus-same-day ratings data.

The second installment of USA’s White Collar drew 5.08 million viewers Friday night, retaining about 94 percent of its premiere delivery (5.4 million). The sophomore episode secured its best demo delivery with adults 25-54, averaging 1.82 million in its 10 p.m. time slot.

USA posted its biggest numbers with the Oct. 26 WWE Raw, which averaged 5.58 million viewers Monday night between 9 p.m. and 11:10 p.m. USA also drew a crowd with Raw lead-in NCIS (4.82 million) and White Collar precursor Monk (4.69 million).

Third place on the week went to Fox News, which delivered 2.09 million total viewers, of which 538,000 were members of the 25-54 demo.

The return of NBA action lifted TNT to fourth place, as the Celtics and Cavaliers tipped off in front of a national TV audience of 4.02 million viewers. Tuesday night’s hoops doubleheader closed out with a late (10:23 p.m.-1:03 a.m. EDT) Clippers-Lakers tilt that drew 3.36 million viewers.

TNT averaged 2.08 million viewers on the week, trailing Fox News by some 3,000 total viewers. The Turner net took third place across the board in the demos, averaging 1.01 million adults 25-54, 1.01 million 18-49s and 510,000 viewers 18-34.

Rounding out the top five was Nick at Nite with an average nightly draw of 1.68 million viewers.

Last week’s top 10 ad-supported cable nets among the core TV demo were: ESPN, averaging 1.53 million viewers 18-49; USA (1.32 million); TNT (1.01 million); TBS (861,000); Syfy (816,000); FX (763,000); Food Network (652,000); TLC (648,000); Spike TV (643,000) and BET (631,000).

Non-ad-supported Disney Channel held onto third place among all basic-cable nets, averaging 2.43 million viewers. The Mouse once again wrapped up the youth demos, drawing 994,000 kids 6-11, 1.29 million viewers 6-14 and 835,000 ‘tweens 9-14.

Disney Channel secured its largest audience of the week on Friday night, as a new episode of The Wizards of Waverly Place scared up 4.49 million viewers on the night before Halloween. Meanwhile, Sonny with a Chance drew 4.12 million viewers Sunday night at 8 p.m.



USA Network Captures Ratings, But ESPN Takes Core Demos

Nov 3, 2009

-By Anthony Crupi


mw/photos/stylus/26709-LOGO_USA_Network.jpg

While USA Network last week returned to its customary perch atop the cable ratings heap, averaging 3.47 million viewers in prime, the NBC Universal network couldn’t hold off ESPN in the core demos.

For the week ended Nov. 1, ESPN retained its hold on adults 25-54 (1.56 million), viewers 18-49 (1.53 million) and viewers 18-34 (717,000), as pro and college football helped stave off USA’s strong original series numbers.

The sports network may have been hampered by a mediocre Monday Night Football draw in the Oct. 26 Eagles-Redskins matchup. The 4-2 Eagles dispatched a crumbling 2-5 Washington team by a 27-17 margin, in an NFC East contest that featured just 7 points in second-half scoring.

Drawing 12.8 million viewers, the Eagles-Skins game ranks as the second lowest-rated MNF telecast of the year, trailing only the second half of the season-opening doubleheader, a Chargers-Raiders pairing that drew 11.9 million viewers on Sept. 14.  

That said, MNF still accounted for the week’s biggest demo deliveries, serving up 6.86 million viewers 18-49 and 6.78 million adults 25-54.

USA’s roster of original dramas, acquisitions and WWE Raw helped secure second place among the demos. The network averaged 1.47 million adults 25-54, 1.32 million viewers 18-49 and 571,000 18-34s, per Nielsen's live-plus-same-day ratings data.

The second installment of USA’s White Collar drew 5.08 million viewers Friday night, retaining about 94 percent of its premiere delivery (5.4 million). The sophomore episode secured its best demo delivery with adults 25-54, averaging 1.82 million in its 10 p.m. time slot.

USA posted its biggest numbers with the Oct. 26 WWE Raw, which averaged 5.58 million viewers Monday night between 9 p.m. and 11:10 p.m. USA also drew a crowd with Raw lead-in NCIS (4.82 million) and White Collar precursor Monk (4.69 million).

Third place on the week went to Fox News, which delivered 2.09 million total viewers, of which 538,000 were members of the 25-54 demo.

The return of NBA action lifted TNT to fourth place, as the Celtics and Cavaliers tipped off in front of a national TV audience of 4.02 million viewers. Tuesday night’s hoops doubleheader closed out with a late (10:23 p.m.-1:03 a.m. EDT) Clippers-Lakers tilt that drew 3.36 million viewers.

TNT averaged 2.08 million viewers on the week, trailing Fox News by some 3,000 total viewers. The Turner net took third place across the board in the demos, averaging 1.01 million adults 25-54, 1.01 million 18-49s and 510,000 viewers 18-34.

Rounding out the top five was Nick at Nite with an average nightly draw of 1.68 million viewers.

Last week’s top 10 ad-supported cable nets among the core TV demo were: ESPN, averaging 1.53 million viewers 18-49; USA (1.32 million); TNT (1.01 million); TBS (861,000); Syfy (816,000); FX (763,000); Food Network (652,000); TLC (648,000); Spike TV (643,000) and BET (631,000).

Non-ad-supported Disney Channel held onto third place among all basic-cable nets, averaging 2.43 million viewers. The Mouse once again wrapped up the youth demos, drawing 994,000 kids 6-11, 1.29 million viewers 6-14 and 835,000 ‘tweens 9-14.

Disney Channel secured its largest audience of the week on Friday night, as a new episode of The Wizards of Waverly Place scared up 4.49 million viewers on the night before Halloween. Meanwhile, Sonny with a Chance drew 4.12 million viewers Sunday night at 8 p.m.
COMMENT
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 

Mediafreak


  • Newsletter
  • Chat
  • Podcast
  • Column

CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

x

Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

More

More Column


Get a daily update of the latest media news stories delivered to your inbox every morning.