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Adlabs goes for Big rebranding


October 25, 2008 Big Cinemas is owned by Reliance Big Entertainment, which recently funded DreamWorks’ exit from Paramount for $550 million. The new brand identity has been designed by Singapore-based creative agency Bonsey Design. “In line with the Reliance ADA Group’s philosophy for a single monolithic consumer entertainment brand ‘Big,’ India is the first step in our international brand rollout.

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