At a time when most of the other cable news channels were suffering ratings declines in comparison with convention-heavy 2004, Fox News tallied slightly more than 2 million total viewers in August's primetime. CNN's Headline News, on the strength of "Nancy Grace" and other primetime programming, jumped 117% to 449,000 viewers, making it the third-ranked news channel in primetime, overtaking MSNBC. In the news demographic of adults 25-54, Fox News ruled again, with 541,000 viewers in the demo, up 12%, while CNN lost 9% to 236,000 and MSNBC was mostly flat at 145,000.

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