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Reveille, MSN set Web series


June 07, 2009 MSN and sister news site MSNBC.com have teamed with Reveille for "Fit to Boom," an original Web series that features a group of baby boomers who have recently embarked on health-driven major life changes. "Fit" comes out of MSN's branded entertainment and experiences team and is being sponsored by Subway. Advertising-wise, "Fit" episodes carry Subway-branded video spots and occasional product mentions, and sponsorship messaging appears throughout the show's site.

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