Imax: Screen size not important

May 19, 2009 Imax execs sought Tuesday to wow the media at a company presentation while also performing a bit of damage-control amid a controversy over the size of the specialty exhibitor's new digital screens. Long known as a "giant-screen exhibitor" thanks to a circuit of movie screens of up to 76 feet in height, the Toronto-based company is maneuvering into digital projection by rolling out hundreds of new venues. The move is connected to Imax's other recent strategy of regularly programming its auditoriums with commercial pics like last summer's "The Dark Knight" and current hit "Star Trek."

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