Time Warner going day-and-date for VOD

April 30, 2008 Time Warner will this year make available all its DVD film titles on VOD on a day-and-date basis, CEO Jeff Bewkes said Wednesday. With the first mover advantage among studios, TW expects to "capture a disproportionate VOD share," he said on the conglomerate's first-quarter earnings call. The day-and-date VOD decision comes after extensive trials with Comcast and TW Cable last year, which Bewkes -- who has been the industry's biggest champion of the day-and-date model -- said proved the high margins and positive business effects of this release strategy.

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