Fred Segal store set for reality series

April 21, 2009 On the heels of announcing its biggest programming slate ever, Bravo has one more new project adding to its fashion-savvy lineup -- a reality series set in a Fred Segal store. The show will focus on the oft-stressed and competitive sales team as they cater to well-to-do customers who demand the latest in clothes, shoes, accessories and beauty products. Last week, Bravo unveiled four new reality shows in the fashion, design, cuisine and real estate world while announcing it is venturing into scripted programming for the first time.

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