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Holy 'Halo': $170 mil on 1st day


September 27, 2007 Touting "the biggest entertainment launch in history," Microsoft Wednesday announced that sales of the video game "Halo 3" brought in an estimated $170 million during its first 24 hours on store shelves, making it the biggest one-day launch ever in the U.S. marketplace. "'Halo 3' has become a pop-culture phenomenon," Microsoft Game Studios vp Shane Kim said in a statement. "The initial demand we've seen for 'Halo 3' has been astounding, and the game is on track to become the number one gaming title of all time," said Best Buy VP Jill Hamburger.

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