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Barbie headed to the big screen


September 23, 2009 After months of negotiations, Universal has acquired the rights to the iconic Mattel toy to make a live-action feature.
Barbie, celebrating her 50th anniversary as one of the top toy brands in the world, has never been adapted into a live-action film, though not for Hollywood's lack of trying. Mattel has been extremely protective of the toy, which has generated billions of dollars, wanting nothing to tarnish the polished image.

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