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DreamWorks eyes View-Master pic


July 06, 2009 Well, DreamWorks is in negotiations to acquire movie rights to the toy from Mattel (which owns Fisher-Price) and has asked Alex Kurtzman and Roberto Orci to do some "Transformers"-style magic on it. DreamWorks, the producers and Kane will be coming up with a story from scratch, a practice that seems to be happening more and more as Hollywood picks up properties based on the allure of brands and board games. Universal last week picked up rights to the Atari video game "Asteroids" and under its Hasbro deal is developing movies based on such games as "Battleship" and "Candyland."

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