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NBC has best Saturday since 1990


August 17, 2008 Michael Phelps' record eighth gold medal catapulted NBC to its best Saturday night ratings since 1990, with almost 40 million tuning in around 11 p.m. EDT to watch Phelps and the U.S. team win the 4x100m medley relay at the Beijing Olympics. The full Saturday night telecast on NBC averaged 31.1 million viewers, Nielsen Media Research said Sunday. Saturday's telecast averaged a 17.6 household rating/32 share, up 29% compared with 2004's 13.6/26.

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