Triple 'Guild' play for Microsoft

November 24, 2008 The tech giant has an exclusive lock on the long-awaited second season of the cult favorite Internet series, which will be the first to be distributed worldwide simultaneously across Microsoft's triple platform of Xbox 360's Live Marketplace, MSN and Zune. Sprint has signed on to sponsor the 12-episode run, making it the first marketer to test Microsoft's new strategy to draw ad dollars with the combined reach of a gaming console, Internet portal and portable media player. A scripted comedy chronicling the misadventures of a group of online gamers, "Guild" premieres Tuesday on Independent Video, Xbox's new channel devoted to original content.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.