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Blockbuster ramping up in VOD space


January 14, 2009 Taking a page from Netflix, Blockbuster is set to announce today a partnership with Sonic Solutions for building VOD capabilities into a variety of consumer electronics devices. Without naming names, Blockbuster said that it expects the partnership's VOD technology to be built into DVRs, Blu-ray Disc players, set-top boxes, mobile phones, Internet-connected television sets and other devices. Blockbuster has been playing catch-up to Netflix in this arena, with the latter having struck deals for putting VOD capabilities into TiVo boxes, Xbox game consoles, Blu-ray players and other devices.

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