Study: iPod video yet to play big

November 20, 2006 Nielsen Media Research has begun gathering its first data on the audience for Apple's iPod, calling into question the popularity of its video offering. The iPod research conducted by Nielsen, which is owned by VNU Group, parent company of The Hollywood Reporter, is the first publicly available independently published data on consumption habits for the device. Nielsen monitored a panel of 400 iPod users in the U.S. from Oct. 1-27 as part of its new initiative, Anywhere Anytime Media Measurement, or A2M2, which aims to measure audiences on myriad emerging digital platforms.

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