The 'Milk' marketing conundrum

October 27, 2008 The opening of "Milk," Gus Van Sant's account of the personal and political life of the country's first openly gay politician, is four weeks away. Unlike the hoopla over Focus Features' previous gay-themed awards movie, "Brokeback Mountain," which was drawing calls of agenda-pushing from right-wingers months before it opened, there's been hardly a peep in editorial pages or on talk radio. The political football will be kicked off when the movie premieres tonight in San Francisco and then put in play after the election.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.