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Imax, AMC ink deal for 100 theaters in U.S.
December 08, 2007 Friday's joint venture agreement will see 100 digital-projection systems from Toronto-based Imax go into 33 AMC locations during the next three years. Once all 100 theaters are installed, Imax said it will have doubled its 3-D large-format theater presence in North America and extended its reach in the suburban multiplex market. "An agreement of this magnitude not only bolsters our goal of expanding the network more rapidly, it also enables us to receive a more significant part of the Imax boxoffice from the theaters, as well as a continuing piece of Imax film revenues from the studios," Imax co-CEO Bradley Wechsler told analysts during a conference call Friday.
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