NBC's Web sites see surge in traffic

September 18, 2008 Users of Apple's popular digital storefront had no problem relocating NBC Uni's TV shows now that a new deal between the companies on Sept. 9 restored episodes. The disparity is largely explained by NBC Uni's aggressive efforts to keep illegal copies off of YouTube, where past sensations like "Box" were consumed in greater numbers there than on NBC.com, which can serve ads along with the video. The conglomerate pulled its TV programming off iTunes last summer in an effort to get more pricing flexibility, which it got some small measure of last week with new multiepisode packages and $2.99 high-definition episodes.

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