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'Sunday Night Football' to be streamed on Web


July 28, 2008 NBC and the NFL will stream online the complete "Sunday Night Football" season, the first time a complete NFL game has ever been available on the Web in the United States. "Sunday Night Football Extra," as it's being called, will offer the Al Michaels/John Madden audio stream as well as additional camera angles, the ability to watch multiple video streams and in-game highlights. [...] both the NFL and NBC hopes that the addition of Web viewers will be incremental and not slice off a segment of the TV viewership.

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