Studios seeing the dollars and sense in preservation

December 05, 2007 The proliferation of such technology has educated the consumer, creating a demand for high-quality images and audio, and has given studios an ideal economic motive for keeping their libraries in top condition. Michael Pogorzelski, director of the Academy of Motion Picture Arts and Sciences' Academy Film Archive, points back to the jump from VHS to DVD as film preservation's turning point. The picture quality and audio quality went up so astronomically compared to VHS, everyone at the studios said, 'We've got to make sure that all the films look and sound as good as they can, and the only way to do that is to go back to the original elements.'

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