Network radio bucking trend

March 31, 2008 Network radio is undergoing a renaissance. Up 4% in 2007 to $1.2 billion, the health of network radio stands in stark contrast to the rest of the on-air radio business, which declined 3% to $18.5 billion. During the past few years, such players as ABC Radio Networks, Premiere Radio Networks, Dial-Global and Westwood One have worked to make the medium more flexible, offering copy splits down to the station level with quicker turnaround and as fast as four days for many networks.

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