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'Alvin' has hot first-day DVD sales


April 02, 2008 Rodent fever gripped America this week as consumers snapped up 2.6 million DVDs and Blu-ray Discs of "Alvin and the Chipmunks" its first day in stores (April 1), according to distributor 20th Century Fox Home Entertainment. "Families have really embraced 'Alvin and the Chipmunks,' " said Steve Felstein, the video division's senior vp of marketing and corporate communications. The Get Munk'd Tour, a series of 12 mall shows by Alvin and the Chipmunks, is part of Fox's promotional campaign for the DVD and Blu-ray Disc.

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