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Net effect: Primetime extending into online


April 24, 2007 With broadband reaching critical mass in U.S. homes, broadcast network Web sites are seeing an increase in time that users spend on their sites during the weekday primetime hours, according to a new Nielsen//NetRatings report. NBC.com saw 39.6% of its traffic during weekday primetime hours in February, the largest such proportion of all sites tracked. CBS Television's portal is 10th, behind such other TV-related sites as TV Guide Online and Yahoo! TV, with 21.3% of its traffic during primetime in February, the most recent frame for which data was available.

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