How effective is marketing to faith-based audiences?

May 15, 2008 Prince Caspian, he prepared for specific questions about the Christian audience that helped 2005's The Lion, the Witch and the Wardrobe gross $291.7 million in domestic boxoffice. Universal arranged advanced screenings for religious leaders for 2007's "Evan Almighty" and January's "The Pirates Who Don't Do Anything: A VeggieTales Movie." "From our experiences marketing to faith-based communities, we believe that moviegoers searching for appropriate entertainment don't exist independent from the mainstream," says Adam Fogelson, Universal's president of marketing and distribution.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.