New company eyes longform TV

July 06, 2008 Former Showtime programming president Jerry Offsay has come on board at a newly launched production company, America Saga Prods., that seeks to resurrect longform television content. The company's first project is "The Line," a four-hour miniseries starring and directed by Robert Duvall. ASP will shop the project to networks in the next couple of weeks while proposing a financial arrangement whereby producers will shoulder all of the production costs in exchange for sharing first-year advertising revenue.

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