Is Apple changing course on variable pricing?

May 27, 2008 [...] the move was all the more surprising given that NBC Universal withdrew all of its TV programming from iTunes six months ago after Apple refused to grant variable pricing, among other issues. [...] sources at several major studios who spoke on condition of anonymity, citing the sensitive nature of negotiations, say Apple has changed its tune on iTunes. Long before HBO nabbed $2.99 pricing, programming providers say they have been hammering Apple to obtain not only increases but also lower price points than $1.99 -- as low as 33 cents.

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