'Happening' ads go local in Mexico

June 13, 2008 Fox Mexico's unique marketing campaign behind "The Happening" has some here thinking the M. Night Shyamalan thriller contains scenes filmed in Mexico. The original poster depicts a line of abandoned cars on a two-lane highway leading to a U.S. city on the horizon. Fox Mexico director Juan Carlos Lazo said the strategy is generating buzz in the heat of the summer blockbuster season, as "Happening" gears up to compete against such Hollywood tentpoles as "Indiana Jones and the Kingdom of the Crystal Skull" and "The Incredible Hulk."

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