THE INFORMATION YOU REQUESTED IS ONLY AVAILABLE TO SUBSCRIBERS.

Accessing this information requires a subscription to HollywoodReporter.com.

Yahoo, Google test the search waters


April 09, 2008 Yahoo, fighting off unsolicited advances from would-be acquirer Microsoft, made good on its promise to seek "strategic alternatives" by announcing Wednesday a test partnership with top search rival Google. For a two-week period, about 3% of the searches made in the U.S. through Yahoo will show Google ads next to the results via Google's AdSense service. "Any definitive agreement between Yahoo and Google would consolidate over 90% of the search advertising market in Google's hands," Microsoft said.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.

If you're a subscriber log in here

Note:
You must be using a "cookie enabled" browser in order to access the members-only areas. If you have disabled cookie use in your browser, you must enable it before entering your authentication info. For more info click here.

Current Print Subscriber?
Click Here to upgrade your subscription to include online access.

Have a Question?
If you have any questions, please call our Customer Service department at (888) 900-3782 or (323) 525-2113, or email mailbox@hollywoodreporter.com.