'Chipmunks' game Brash move

August 14, 2007 Looking to target the family audience during the holiday season, game publishing startup Brash Entertainment will bring out a game based on the 20th Century Fox movie "Alvin and the Chipmunks," set to reach theaters in December. Brash president and COO Nicholas Longano said the company is aiming for a day-and-date release with the film, which stars Jason Lee, adding, "We're going to try and get out there day-and-date with all our games tied to theatrical releases because that's when there's the most excitement around a franchise." Brash is the first whose business model is so intertwined with Hollywood.

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