Nick presents new series, movie at upfronts

March 14, 2008 At its 2008 upfront presentation Thursday, Nickelodeon announced its first original primetime family movie, called "Gym Teacher," starring "Law & Order: SVU's" Christopher Meloni, as well as the development of a music-based sitcom about a boy band called "One 4 All," produced in partnership with Sony/BMG Music Entertainment. "Right now I feel that Nickelodeon has unbelievable momentum both as a business and as a brand," Nickelodeon & MTVN Kids and Family Group president Cyma Zarghami told the advertisers at the Hammerstein Ballroom in Manhattan. Among the talent Nickelodeon brought in to sell its shows to advertisers for the 2008-09 season were Meloni, tween stars Miranda Cosgrove and Jennette McCurdy of Nick's new series "iCarly" and Amy Poehler, who pitched her new animated sitcom "The Mighty B!" -- described as a girl-power show about the "world's most dedicated Honeybee scout."

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