Reverse gear for ad spending

November 25, 2008 The slump in auto advertising may take a while to turn around, and that's bad news for media companies, most notably those owning TV stations. The auto sector has reduced media spending for 12 consecutive quarters, and once third-quarter figures are out in early December, it will be 13, according to Jon Swallen, senior vp research at TNS Media Intelligence. The auto category provides about 12.5% of overall U.S. ad spending, making it one of the biggest categories of all, according to a recent Sanford C. Bernstein report based on TNS data.

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