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MRC is the toast of the TV business


June 05, 2008 It's now the sixth-largest supplier of primetime television programming. In the fall, MRC -- backed by AT&T, ad conglomerate WPP, Goldman Sachs and investment fund D.E. Shaw -- will program the CW's entire Sunday lineup. Many are welcoming a viable indie player in a marketplace dominated by vertically integrated conglomerates, and many believe MRC has fashioned a business model that will change television.

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