Fithian: Next year pivotal for 3-D

April 13, 2008 National Association of Theatre Owners president John Fithian sent 3-D stakeholders a stern warning that they face a "potential train wreck" in 2009. Next year is widely considered a pivotal one for the format, with a least 10 3-D features slated for release, including James Cameron's anticipated Avatar; DreamWorks Animation's first 3-D feature, Monsters vs. The deployment deals generally rely on a virtual print fee model through which studios contribute an agreed fee per screen, per movie to offset exhibitors' installation costs.

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