Rivals, sales plundered by 'Pirates'

December 13, 2007 The third installment in the Disney franchise easily topped the Nielsen VideoScan First Alert DVD sales chart in its first week in stores, selling more than twice as many copies as "Spider-Man 3" and significantly more DVDs than "Shrek the Third" in their respective first weeks. On Home Media Magazine's rental chart for the week ending Dec. 9, "Superbad" came in at No. 1 with estimated rental earnings of $14 million. On the high-definition disc front, "At World's End" and "Superbad" chalked up a No. 1 and No. 2 finish on the Blu-ray Disc chart, while Warner/BBC's "Planet Earth" returned to the top spot on the HD DVD chart.

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