Nielsen: China on track for record ad year

August 19, 2008 China posted a 17% jump in advertising for the first half of 2008 and can look forward to record full-year numbers as Olympics media buying helped offset the effects of May's deadly earthquake, a new Nielsen study shows. According to the Advertising Information Services report released Tuesday, China recorded 244.9 billion yuan ($35.7 billion) in ad spending from January-June across TV, newspapers and magazines. "Advertisers have now returned to expected advertising levels following a lull in May as a consequence of the Sichuan earthquake," said Richard Basil Jones, managing director of Nielsen Media Research and the Nielsen Co. for Asia Pacific.

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