Alltel helps make 'Evil' votes count

March 05, 2008 In its first sponsorship deal for text message voting, Comedy Central has partnered with Alltel Wireless to allow viewers to weigh in on pop culture icons featured in the network's new debate show, "Lewis Black's Root of All Evil," premiering March 12. Black -- the show's host and moderator, who also taped a voice-over for the bumpers -- will make his own ruling during the taped episode, but viewers' text message poll results will be displayed in real time at the end of the show. "Launching a new show in today's TV environment is so incredibly competitive that the more the audience can have a personal stake in the series, the better," said David Sacks, the show's co-creator and co-executive producer.

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