THE INFORMATION YOU REQUESTED IS ONLY AVAILABLE TO SUBSCRIBERS.

Accessing this information requires a subscription to HollywoodReporter.com.

Grim reality for Emmy ratings


September 22, 2008 The 60th Primetime Emmy Awards ceremony received a 3.8 rating/9 share in the preliminary adults 18-49 demo, the lowest in Nielsen People Meter history. Like last year, the awards faced heavy competition from "Sunday Night Football" (19.2 million, 8.1/19) on NBC, which easily won the night with a Cowboys vs. Industry insiders expected the awards to sink to a grim new watermark given that AMC's low-rated "Mad Men" was the most-nominated drama and NBC's modestly rated "30 Rock" was the most-honored comedy.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.

If you're a subscriber log in here

Note:
You must be using a "cookie enabled" browser in order to access the members-only areas. If you have disabled cookie use in your browser, you must enable it before entering your authentication info. For more info click here.

Current Print Subscriber?
Click Here to upgrade your subscription to include online access.

Have a Question?
If you have any questions, please call our Customer Service department at (888) 900-3782 or (323) 525-2113, or email mailbox@hollywoodreporter.com.