May '07 success may be problem this May

March 28, 2008 In Hollywood the flipside of success is the inevitable comparison it prompts one year later, which may pose problems for films opening this May. DreamWorks Animation and Paramount's "Shrek the Third" kicked off May 18 to $121.6 million and went on to become the year's second biggest domestic title with $321 million. Hollywood, however, makes it a habit to compare current grosses to last year's comparable period and so do the consumer media that follow the movie business as if they're covering a horse race.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.