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THR Next Gen 2008: New Media


November 05, 2008 A former adman and home video exec for Lionsgate and MGM, Ducard is now one of the studios' leading digital dealmakers. Watching over content on a slew of digital platforms from Xbox to Amazon, Ducard says, "you've got to be constantly innovating how to sell product with them." For Club Penguin co-founder Merrifield, the $350 million acquisition of the kid-centric virtual world by Disney last year marked both a new beginning as well as a return to his roots.

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