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2 billion watch Olympics opener


August 14, 2008 Two billion television viewers, almost a third of the people on Earth, watched the Beijing Olympics opening ceremony Friday, the Nielsen Co. said Thursday. Citing TV audience data collected from 38 markets, more than five in 10 viewers in Asia watched the four-hour event, including 44% of the viewers in South Korea, host of the 1988 Seoul Games. Greece, host of the 2004 Athens Games, saw 44% of viewers tune in, while 2000 Sydney Games host Australia saw 43% of its viewers watch the ceremony.

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